McDonald's (2024): An Adobe MAX Creativity award-winning spot for DDB, where I wrote the story & collaborated on the music track with a young music producer.
TOYOTA (2024): Working directly with Saatchi & Saatchi’s CCO to develop & deliver the campaign without a traditional creative team structure involved.
GIC (2025): Seamlessly blending live action with a range of animation techniques, this BBH Singapore spot was enhanced with invisible AI techniques.
Serato (2022): These 3X vertical spots were a direct-to-client campaign. Shot entirely in LA, I had to fulfil both creative agency & production roles in it.
Auckland Transport (2023): shot entirely around Auckland region while supporting TBWA creatives with story structure & stylistic direction
university of Auckland (2023): for an online studies platform, i pitched to ogilvy the idea of using the visual language of ui design as an inspiration.
Lexus (2025): Partnered with an ECD at Saatchi & Saatchi where he took on copywriting duties while I took care of the visual story under his guidance.
Queensland university of technology (2023): vml needed to rehash a live action campaign that didn't resonate with younger audiences, so we went mixed-media.